Wisconsin Lutheran College (WLC) launched a new master’s degree in sport and recreation management the fall of 2023, inviting students to take their passion for sports to new heights. It is the college’s first Master of Science program offering.
Offered through WLC’s School of Business, the degree will provide students with a comprehensive understanding of the sports industry, including sports marketing, event planning, and facility management. Students will explore the social and cultural impact of sports, as well as the ethical and legal considerations that are essential to the sports industry. WLC offers two areas of emphasis within this degree: sports management and sports coaching.
Jeremiah Hoffmann serves as program director for the new degree offering. He brings a wealth of coaching, instruction, advising, and professional experience to the role. Hoffmann most recently served as the women’s golf coach at the University of Wisconsin– Oshkosh and as the athletic director on their Fond du Lac campus. Hoffmann earned a Master of Sports Administration degree from Ohio University.
He is well-versed in the areas of sports management, budgeting, event management, facility management, sports leadership, and sports governance.
“We are thrilled to offer an extension of our respected and popular undergraduate sports management degree at the master’s degree level,” said Dr. David Brightsman, dean of WLC’s College of Professional Studies. “It is an exciting opportunity for our students and for our community. Milwaukee is a vibrant city for both sports and recreation, allowing this program to leverage some of the city’s finest assets. We believe that this program will prepare our graduates to make a meaningful impact in the Milwaukee sports industry and beyond.”
The program enrolled its first cohort of students in August 2023, with the next enrollment intake in January 2024. It is delivered in an online format with campus residencies.